The average reading age of the UK population is 9 years – that is, they have achieved the reading ability normally expected of a 9-year-old. The Guardian has a reading age of 14 and the Sun has a reading age of 8. Before starting our guide, let’s check out our latest posts on see a … Read more Readability – Average Reading Age in UK
Wherever you mention audio described performances make sure you use the AD logo. The logo recommended by the RNIB and the most widely used is: The recommended logo is a quick, visual way to highlight the service and the more you use it alongside your definitions then the more people, both sighted and visually impaired, … Read more Logos
“Someone bought me a ticket to Billy Elliot – it was amazing – I felt like I could see again.” “The description was just right, as I had not experienced a described performance before. I was not aware of quite what to expect, but it was perfect.” Research commissioned by the Society of London Theatre (Access all … Read more Definitions
More and more people use websites now as their first point of reference, including blind and partially sighted people. What you can do … Utilise your website fully – unlike with print brochures you are not normally restricted to a small space to convey information about your services for visually impaired people. Make the most … Read more Websites
What patrons say … “I tried to get the information from the website … I gave up.” “I got something in Braille through the post – but don’t read Braille!” “I’d be lost without my computer now as it gives me constant access to information, friends and family.” Though many blind and partially sighted people … Read more Alternative formats
Blind and partially sighted people access information in a range of ways. Just under half of visually impaired people, around 43%, report that they read standard print, either with or without the aid of a magnifier. What patrons say … “I always miss the described shows because I never know they’re on until it’s too … Read more Print
If blind and partially sighted people are to feel welcome, you need to use language that is acceptable. The challenge is that different people have different views about what is or isn’t acceptable and a lot depends on who is using particular words. Try this … Click each of the categories below to find out … Read more Language
Biggest challenge? Our biggest challenge in targeting theatregoers who are blind or partially sighted is that the vast majority is unaware of live audio description and how it works in a theatre setting. At an event we held at a venue in the East of England only 1 visually impaired person out of 20 had … Read more Reaching Target Markets